Not Just a Fashion Creator: Why I create content that asks you to become, not conform.

My sister asked me the other day, she said “why don’t you just solely create fashion content”. I thought for a second, and responded “because I don’t want people to copy my outfits piece for piece. Sure, I want to be a source of inspiration for my audience, but simply inspire from just the look of my outfit? Why, that’s the complete opposite of what I teach as a stylist.” 

Fashion isn’t just about how clothing looks on the body but how the wearer feels in it. 

The most attractive look will always be the most authentic one. 

I create and I style, to not merely dress, but inspire confidence and authenticity. We each have a different voice, an original opinion, and a unique perspective. Fashion is a form of self expression, a language beyond words, and our personal style is built from our own originality. Discovering your true self, and carrying that identity through everything you do, create, and wear will transform your reality. 

To become the person you want to be, you must first destroy the person you once were. My biggest take away from last year is this: If you don’t spend the time getting to know yourself, you will end up absorbing everyone else's opinions of you. 

2025 was a year of lessons, and from those lessons came self-discovery. The experiences I went through fundamentally changed me as a person, yet I have left the year more sure of myself than ever before. I was pushed to uncover my true identity, and reminded to find the value without letting the pain harden me. 

I discovered new passions and found the things that truly inspire, and fulfil me. Taking my love for fashion, and delving deeper into the psychology, philosophy, and self-expression behind style was transformative. From the start of my social media career, I’ve been open about my struggles with mental health — Borderline Personality Disorder in particular. It’s finally clear to me, blending psychology and fashion—my feelings of not truly knowing who I am paired with the blessing and curse of feeling everything so deeply— to turn styling into a means of understanding and healing, feels like my soul's purpose. 

Life isn’t perfect but your outfit can be. 

Dreaming of a fashionable life isn’t enough, live and breathe it. Use fashion as a tool to improve your mood, and add life to your days. Vivienne Westwood once said “You have a more interesting life if you wear impressive clothes.” Fashion and aesthetic is more than the clothes you wear, but the lifestyle you live and the energy you emulate. 

To live as your truest self, is the most freeing gift of all. When the only person you are in competition with is yourself, yesterday, the need for external validation disappears. Self assurance, allows you to be the happiest and kindest version of yourself. After all, a person is only as beautiful as how they treat others. 

Fashion is at the heart of everything I do. It is the inspiration behind all I create and my dreams of a career in fashion is what motivates me day in and day out. But, being confined to simply a ‘fashion creator’, posting only hauls, and outfit inspiration, doesn’t fulfil me like linking fashion to the person we are at our core does.

I show up online everyday not just to create looks but to inspire confidence and authenticity. My goal is to create a community of people who want to become their own muse, learn who they are, and unapologetically live as their true selves. 

Love, 

Innasya x